Arusha is the capital of the Arusha Region, located in the north of Tanzania. It has a population of 270,485 (2002 census). This city is located on a plateau in the Great Rift Valley amidst the Serengeti Plain, Ngorongoro Crater, Lake Manyara, Olduvai Gorge, Tarangire National Park, and Mount Kilimanjaro National Park.

Arusha is located by the foot of Mount Meru. Yearly, the temperature ranges from 13 degrees Celsius to 30 degrees Celsius, and the seasons between wet and dry seasons. Due to Arusha's altitude, dry air is prevalent.

Arusha is also the Hindi name for the rising sun. Arusha's clock tower is supposedly situated at the midpoint between Cairo and Cape Town, therefore representing the halfway point between the two terminii of the old British Empire in Africa. The clock tower is currently adorned by the logo of the Coca-Cola Company.